⚡️ The aesthetics of traffic violence of 21-year-old Chinese genius Roy Lee: From being expelled from Harvard/Columbia University to earning $500k a month Core logic: Human nature is selfish, controversy is traffic, you can only be a "madman" and not a "sage". 🔥
- The essence of traffic is "emotional provocation" Rule Breaking: Develop "Interview Coder" (interview cheating tool) and live broadcast that you use it to cheat to pass the Amazon interview. Result: Expelled from Columbia University, but in exchange for a hot search on the Internet and millions of dollars in investment from top VCs. Memo: The so-called "scandal" is just the "beginning of a legend" in the eyes of traffic. 🧠
- Increase awareness: Mind Share > Market Share. Concept change: Define the product as "Cheat on Everything". Although this word is negative, it accurately hits the desire to "take shortcuts" in human nature. Hook: It doesn’t matter if the name is bad as long as it arouses curiosity and discussion. Combination of virtual and real: Posting a "50 interns" video is actually recruiting 50 UGC creators. Use the information gap to create the illusion of a "big company" and trigger panic spread. 🫦
- Desire is Traffic Anti-Corporate: Refuse to be a boring CEO. Tweeted a video of herself getting a “lap dance” in the office. Logic: Today’s users hate the hypocritical “great integrity” and long to see “real, crazy, flesh-and-blood” people. Golden sentence: "Corporate is dead." (Corporate image is dead). Girlfriend Maxing: Makes the outrageous statement that "men must have a girlfriend/sex life in order to remain productive at work." Insight: Returning to primitive human nature and suppressing desires will only reduce productivity. 📉
- Platform algorithm: Liveliness is justice Launch Video: Imitate the Black Mirror style and shoot videos of cheating using AI glasses during dates. Technique: It looks like a movie, but the core is provocation. UGC matrix: Hire 60+ creators, regardless of quality, just quantity (Quantity over Quality). Since short videos are the current attention black hole, fill it with massive content. The 21-year-old who built a $500k/month Ai SaaS in 2 Months | Roy Lee via @YouTube