Working Notes on Agent Systems/Brad Zhang

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Consulting has always been big business! A single order worth tens of millions of dolla...

Consulting has always been big business! A single order worth tens of millions of dollars. The consulting industry used to combine talents, research, information gaps, personal...

December 15, 2025 · 3 min read

Consulting has always been big business! A single order worth tens of millions of dolla...
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Consulting has always been big business!

A single order worth tens of millions of dollars.

The consulting industry used to combine talents, research, information gaps, personal networks, professional experience and marketing effects.

But it’s almost time for change.

Yesterday I came back from the airport and saw the billboards along the way.

I was deeply impressed by this strategic positioning consultation.

A single consultation fee can exceed 10 million yuan!

I didn’t know much about this industry before, so I quickly checked these well-known consulting companies: McKinsey: McKinsey’s fees are usually higher, generally ranging from several million to tens of millions of yuan.

The specific price will vary according to the complexity of the project, the scope of services, the resources and time required to invest, and other factors.

For example, the consulting fee for a comprehensive strategic transformation project for a large enterprise may reach tens of millions of yuan.

Boston Consulting Group (BCG): BCG's fee standards are also relatively high, similar to McKinsey, generally ranging from a few million to tens of millions of dollars.

Fees may be higher for some complex global strategy projects or large corporate consulting projects involving multiple business areas.

Bain: Bain's consulting fees range from several million to tens of millions of dollars.

The fees will be determined based on the scale, difficulty, industry characteristics and specific needs of the client.

For example, for a large multinational company to develop a global market entry strategy, the fee may be more than 10 million yuan.

Roland Berger: Roland Berger's fees usually range from several million to tens of millions of yuan.

For in-depth strategic consulting projects in some specific industries or fields, such as new product strategic planning in the automotive industry, the fees may be higher.

Especially the familiar McKinsey, McKinsey's overall revenue growth will be strong in 2025, with revenue in fiscal year 2025 (as of September 30, 2025) of US$20.7 billion, an increase of 26% over the previous fiscal year.

The difference between this and my personal experience is huge.

A lot of companies are willing to spend money for strategic consulting.

The main reasons are the following: AI needs: Enterprises face the challenges and opportunities of AI transformation.

McKinsey has extensive experience and professional capabilities in digital strategy consulting and can help companies formulate and implement digital transformation plans, so its revenue in this area has grown significantly.

The rise of emerging markets: The economies of emerging markets are developing rapidly, the scale of enterprises continues to expand, and the demand for strategic consulting services is also increasing.

McKinsey's business layout and market expansion in emerging markets have achieved remarkable results, driving the growth of consulting business revenue.

Industry consolidation and competition are intensifying: In some industries, such as finance and medical care, industry consolidation and competition are intensifying.

Companies need strategic consulting to optimize business layout, improve operational efficiency and competitiveness, which brings more business opportunities to McKinsey.

The overall feeling is that this industry is about to change.

From organizational structure to business model to understanding and application of AI, Gemini can achieve the same level.

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